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Venrock


Since 2006, Boffo Productions has served as the marketing partner for Venrock, a premier venture capital firm originally established as the venture capital arm of the Rockefeller family.

Strategic Development
Initially working with the marketing committee, Boffo created an integrated market plan that included the firm’s mission, vision, and voice, market goals and objectives, target sector needs, and competitive landscape that provided the foundation for the tactical program.


Boffo has spent the last 4 years implementing the tactical program to successful achievement of Venrock’s goals and objectives.



We are especially proud of our new publication, Shaping the Future, 40 Years of Innovation. This commemorative book was distributed to the friends and family of Venrock at the 40th Anniversary Reception, May 2009. Boffo served as editor, interviewer, photography assistant, art director, and writer.





Tactical Support
Established a new corporate identity to drive a compelling and powerful brand, teaming with vendors selected by Boffo:

  • New messaging
  • New logo
  • New identity
  • Designed, edited, launched and maintain new website
  • Produced illustrated timeline for new building

Researched, interviewed and presented PR firms

Manage PR firm (researched, interviewed and presented by Boffo), weekly meeting, and tracking, budget management

  • Co-author annual marketing plans for each investment person (speaking engagements, conferences, press relations, media training)
  • Collaborated on message guide, boilerplate
  • Launch of latest fund, Venrock V
  • Support partners for interviews with press; blogs
  • Maintain Venrock Twitter account

Entrepreneur Marketing and Management

  • Various Sector networking events
  • Portfolio company assistance, as needed
  • Marketing assistance to seed companies

Create, develop and implement all firm events

  • RSA receptions, 5 years
  • Sector networking events; healthcare, security, digital media and mobile
  • Annual planning meeting
  • Open House
  • 40th Anniversary reception
  • LP Annual Meetings
  • Portfolio company gatherings
  • Team activities and celebrations