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Boffo Productions
415-54 EVENT (543-8368)
Fax 650-712-0109
Evy Smith The president and founder of Boffo Productions, Evy Smith is an experienced international executive with over 24 years of corporate marketing experience. A former Chief Marketing Officer, Evy possess a wide array of strategic and business planning skills, marketing, sales and customer care expertise. Throughout her career, she has managed the entire marketing mix and has developed an in-depth understanding and appreciation for all the elements required to help corporations and individuals achieve their goals. In the non-profit sector, Evy augmented her public secondary-level teaching career with Board membership, consulting and recently, as Program Director at the Foundation of the State Bar. Evy graduated from UC Berkeley, obtained her credential from the University of San Diego, and earned her MBA from Golden Gate University. Evy's marketing and operations experience includes assignments with Sequential Circuits, Pacific Bell, Cellular One, LA Cellular, and Centennial Communications. As a consultant, Evy has worked with the LA Sports Academy, Pacific Bell, British Telecom, and the clients of Boffo Productions. On a personal note, the same tenaciousness that drives her to run marathons drives her to excel in producing your event. She's a fifth generation San Franciscan with an in-bred appreciation of everything Californian. And guess what, Mom? That MBA does come in handy. Recent Assignments:
Created a business plan, designed market strategy and launched a new wireless company in the Dominican Republic. Managed the project team including engineering and the network, information technology, public policy and all marketing, including competitive assessment, segmentation plan, advertising campaign, sales distribution, product development and pricing strategy. She hired over 120 employees and was responsible for launching the company on time and under budget. Directed a telemarketing organization that served 260,000 business customers, producing annual revenue in excess of $500 million and employing a team of 400 management and union personnel. Led the development of a multi-year market plan that drove a company's business in the largest wireless market in the United States, including the development of a corporate strategy, product portfolio, data marketing plan, competitive marketing plan and a new pricing continuum. Launched new digital products. Designed the strategy and obtained approval to implement a multi-year business plan to ensure that a $20 billion international telecomm company's national customer interface unit of 4,000 employees had the necessary culture, skill mix and technology to meet world standards. Formulated a five-year business plan including the implementation guides for client/constituent satisfaction, marketing plan, operations plan and fund development for a non-profit organization. Directed UCLA MBA student volunteers in contributory efforts. Designed and managed the President's Club (company annual recognition event), internal and external communications, new business development, designed and implemented consumer promotions, pricing strategies, vendor relations, segmentation schemes, database marketing and data warehouse design, retention programs and telemarketing campaigns for both domestic and international operations.
Mimi Cribbin
Mimi Cunningham Cribbin brings over 15 years of design, production and trade show experience to the event industry. She possesses a wide-range of production skills, learned both in the interior design industry and from her time as Creative Director for one of the Bay Area’s premiere production companies, DaVinci Fusion. All of these experiences compliment each other, and boil down to a well-trained eye, which can design a party or event with both creativity and functionality in mind.
After spending her post college years working as a designer on Sheiks Palaces and Villas located in Saudi Arabia, the event industry lured Mimi away from traditional interior design and into the fast-paced creative world of party and event production. She landed her job at DaVinci Fusion, and found herself instantly working on such events as the Opera and Ballet’s opening night and the Black and White Ball.
A 3-year stint in the trade show industry allowed Mimi to expand her skills and to work in registration all around the US. The skills used for processing trade show registrations such as ticketing, financial processing, on-site registration and attendee services are useful for successful events as well. Because production is her passion, she returned to DaVinci, as the Creative Director, producing everything from fashion shows to large corporate parties. Clients included Saks Fifth Avenue, Macys, Neiman Marcus, Oscar de la Renta, Armani, The American Cancer Society, Sun Microsystems, Lucas Film and Lucas Arts.
After taking time off to start a family, Mimi is back to her first love, event planning and production. She has a BA in interior design and art from Sacramento State.